Feasible SEO Strategies for Small Business Blogs

SEO Graph

A couple of years back, Search Engine Optimization (SEO) seemed like a tool that any organization – affluent or not – could easily access. Over the past few years, it has become the opposite and that’s largely because low-cost tactics have lost their power due to the recent search engine algorithm changes.

As a consequence of such changes, many online businesses, especially those that don’t have sizable budgets, are finding it difficult to achieve their SEO goals. Although the next logical step from there is to approach SEO experts and companies, the fact is that these virtual start-ups often don’t have enough money to access such services.

However, this isn’t the end of the road for those small businesses aspiring to make it big on the World Wide Web since there are cost-effective ways to make their e-commerce sites visible on search engines. Read on to know some of such strategies.

#1 Publishing Quality Blog Content – By far, providing useful, timely, and engaging content in one’s blog or website still stands as the most effective SEO tactic any entrepreneur can use. The problem here is that many business blogs don’t have enough logistics to generate interesting content consistently. In this case, content curation may come in handy. It’s basically putting up a blog on a specific subject matter that is relevant to the business’ niche and collecting or citing digital content from trusted sources.

#2 Linking with High Authority Blogs – When a small online business’ goal is to gain a degree of credibility as well as tap quality links, it may be wise for them to provide guest posts on quality blogs. By offering remarkable content on such domains, the business blog can establish itself as an authority of a given niche as well as improve referral traffic.

#3 Maximizing SEO Expertise Tactically – Besides capitalizing on free SEO tools available online, one will eventually have to approach a SEO agency down the road. Now, if the startup can’t afford to get into a long-term contract with one, the organization can seek and work with experts who sell hourly or monthly consultations – a smart and cheap way for them to assess how far their current SEO efforts have gone.


Image from www.seojunkies.com


The Simple, Ridiculously Useful Guide to Earning a Living from Your Passion


So you’ve followed the Short But Powerful Guide to Finding Your Passion, and have chosen something you’re passionate about.

Now you need to make it a career — but are perhaps a bit lost.

I have to admit I was there, only a few years ago, and three years later I’ve successfully done it, even if I’m a bit battered from the attempt.

It’s not easy — I’ll tell you that up front. If you hope to make a quick buck, or a fast million, you’ll need to find another guide. Probably one with lots of flashing ads in the sidebar.

So you have your passion picked out? Here’s how to turn it into a living.

1. Learn. Read up on it, from blogs to magazine articles online to books to ebooks. Look for the free stuff first. Don’t use this as an excuse to spend hundreds or thousands of dollars. Most of the important stuff is available for free. Find a mentor, talk to others doing it, ask questions. Go on forums and ask questions there — from experienced people. Find others who are doing it well and study them closely.

2. Do. Do not put this step off for months and months while you learn. You’ll learn most by doing. Start doing it for free. Do it for friends, family. Find clients who’ll pay a small amount. Start a blog and write about it. Put it online and let others try your products or service. As soon as possible, go public — you’ll learn the most this way. Continue to do step one as you’re doing this step.

3. Get amazing at it. This is just more doing and learning. Read this post for more.

4. Start charging. As soon as you can do it well enough to charge, do so. You can start low — the main thing is to keep getting experience, and to get clients who can recommend you to others. You want to work hard to knock their socks off. Slowly raise your rates as your skills improve.

5. Keep improving. Never stop learning, getting better. Use client or reader feedback to help.

6. Build income streams. This is where the money starts coming in. You can start this step at any time — don’t wait until you’ve done all the other steps. Build as many income streams as you can, one at a time. Some examples:

  • Regular consulting gigs.
  • Freelance jobs.
  • Ads or affiliate income from a blog or website.
  • Ebooks teaching people how to do something you know how to do.
  • A membership website that charges a small monthly fee (say, $9 or $20 a month) that will help others learn something you can teach them. This could include a forum, articles, videos, live webinars, other resources.
  • An online course, similar to the membership site, but not requiring you to do live stuff or have a forum. Course could include ebooks, workbooks, videos, audio, online articles, other tools.
  • Software or other downloadable products.
  • Merchandise such as T-shirts, books, coffee mugs, etc.

There are, of course, many other types of services and products you can offer. Each income stream might only bring in a portion of what you need to survive, but if you continually build more income streams, you can eventually live off your passion. Congratulations.

Equipment and office? For most passions, you can probably do it from your home with minimal equipment (often just a computer). Avoid having to pay for office space or having any overhead that will make it difficult to start up or put you in debt. Start small, expand only as your income expands. Buy as little equipment as you can get away with at first.

Quit your job? If you can possibly afford it, yes. This might mean living on savings for a few months, or living off your spouse’s income, and cutting back on expenses. If this isn’t a possibility, make time to pursue your passion — before work, after work, on weekends.

Work for a company? If you get good at something, you’ll be in demand. You can then work for a company if you like. I recommend you try doing it on your own unless you need equipment you can’t afford or get an offer you can’t refuse.

From the Uncopyrighted ZenHabits of Leo Babauta

Image: www.blogtrepreneur.com

Blogging 108: Fun, Fulfillment and Profit

(Minimalist Course)


We will begin the first tutorial on our Blogging 108 course today, which is broken into 5 modules. The course outline are as follows:

Module 1: The Basics

  1. What are blogging platforms? Web 2.0 – wordpress; blogger; weebly; livejournal; tripod; typepad etc.
  2. Setting up – create account; template; designing
  3. Knowing its features – homepage; inner pages, categories

Module 2: Creating Content

  1. Short overview of writing
  2. What are keywords? Topic selection
  3. Uploading content – adding hyperlinks; image; video

Module 3: Marketing

  1. Podcasts; videos; link building
  2. Social media – twitter, fb, pinterest, diggit, linkedin
  3. Joining forums, communities

Module 4: Monetizing

  1. Setting up Google Adsense
  2. Affiliate links
  3. Guest posting/paid advertising articles

Module 5: Maintaining/Expanding Audience

  1. Guest posting to other blogs
  2. Blog commenting
  3. Directory listings